Since 1982
The Lettermen Story
Lettermen Sports is an independent, family-owned hockey shop in Blaine and Plymouth, Minnesota. For more than forty years we have outfitted players, teams and associations across the Twin Cities with the gear they play in and the apparel they wear to cheer them on.
- 1982Founded by Ron Haenze
- 25,000 sq ftOur store in Blaine
- 2 storesBlaine and Plymouth
- Up to 20%Back with Lettermen Loot
1982
How it started
Lettermen started as a dream. In 1982 Ron Haenze, a hockey coach, decided to get into the hockey business. Over the years he tried a lot of different things and was involved in a lot of different sports, but hockey was always his passion, and it has been at the heart of Lettermen ever since.
Lettermen is still a family business. Ron's daughter, Amy Schumacher, leads it today as our CEO and COO, from a 25,000 square foot store in Blaine and a second store in Plymouth.
Hear it from our team
Amy Schumacher, CEO and COO, Eric Schumacher, and Josh Knutson, Director of Retail Operations
We decided a few years ago that we would rather be great at one thing than try to be everything to everybody.
Our focus
Great at one thing: hockey
Most of the custom apparel we make serves the hockey community, so we chose to put everything into it. From the gear on the wall to the jerseys, hoodies and team bags we decorate for associations, we strive to be excellent in every area of hockey.
Our custom team apparel service is, in our opinion, one of the best there is.
Made here
Decorated in our own shop
Screen printing, embroidery and digital printing all happen on site, in our own production shop. Doing our own decorating lets us control the work from start to finish.
We have put an enormous amount of our resources into the latest technology, and our staff is great at learning new processes that make decorating garments more efficient while keeping the quality really high.
What we do
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Hockey gearSkates, sticks and protective gear, fitted by people who know the game.
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Custom team apparelScreen printed, embroidered and digitally printed in our own shop.
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Association storesOfficial shops for the associations and teams we outfit.
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Letter jacketsJackets, letters and patches for students and athletes.
We're a very welcoming group here. We strive to treat every customer the same way and give them the best level of customer service possible.
Lettermen Loot
Up to 20% back
We all know hockey is an expensive sport, and we always approach things with the customer in mind. So we started a membership program in our stores, and it has set us apart from a lot of other hockey shops.
Lettermen Loot members earn up to 20% back on purchases: spend $100 and earn 20 points, and every point is worth $1.00 toward your next visit.
Shop local
Giving back to our community
We want our stores to be places people love to come into, with knowledgeable staff and a family-owned feel.
Shopping locally is a really meaningful way to make a difference in the community around you. Because we are part of this community, we can give back in very personal ways, through the players, teams, associations and families we work with every day.
Come see us
Two stores, one crew. Stop in, try it on, and ask us anything.
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Blaine
9199 Central Ave NE
Blaine, MN 55434763-780-8077 -
Plymouth
15600 37th Ave N
Plymouth, MN 55446763-557-8911